| Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.
Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.
Agenda
Unit 1
Mobile Marketing - From Text to App
- SMS/MMS Marketing
- Non-Native Apps
- Native Apps
- Leveraging Existing Apps
Unit 2
Strategy Design
- Intent/Goals
- Metrics
- Platform decisions
- Pricing implications
Unit 3
Campaign Design
- Elements of a Successful campaign
- Design choices and implications
- Case study of a successful campaign
- Measuring success
Unit 4
Campaign Execution
- Timing
- Integration with other campaign elements
- Cross organization training
- Gaining customer buy-in
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